Lt. Col. Ned Linch (USAF Ret.) contacted Flying Tigers Media in 2012 regarding poor search engine placement he was experiencing following a website overhaul and update by another firm a year earlier.
He is a full-time airline and retired Air Force pilot. His expert aviaiton credentials include aviation accident investigation and aviation accident expert witness services in legal cases. Besides word of mouth, his website is how many clients find him.
Prior to this, with only a free basic web host template design he had cobbled together himself, he was at least showing up when you Googled his name. But the new site after nearly a year was producing dismal results. It made no sense to him. Not much had changed on the site content, the website and URL name was the same, but still he was not showing up..even when you Google his name directly.
We love problems like this. To us it is a big investigation worthy of Adrian Monk: nothing changed, yet everything changed.
So we went to work.
Our main focus includes determining what are pertinent search phrases and word strings for your area of expertise. It has not much at all to do with “keywords” as most everyone believes. Front loading a website with a ton of keywords in the META Data is essentially useless. The truth is that well executed SEO looks at the whole website, as Google sees it and identifies mistakes in the original layout then corrects them.
It took several days of tests and looking over the site code to determine what needed to happen to get Ned’s website back on Google’s radar. We then presented him with reasonable list actionable bullet points.
Within a few days more we had completed our work and waited.
I was on a business trip the next week meeting with another client in Atlanta when I got the call driving through Buckhead. It was Ned. He was sitting at a café in Seattle and Googled his site by name and it came up on page one. Then he Googled the handful of known search phrases we knew were pertinent to his attracting new clients and BAM! There he was, PAGE ONE OF GOOGLE ON EACH SEARCH!
Here are some screen shots from actual Google searches showing what happened. Click on any image below to see some screen shots of results.
He was happy. He later wrote:
“My business depends on the ability for my information to be easily available nationwide via search engine. In my case, specifically Google.
A while back I had a complete site re-design by another company (NOT Flying Tigers Media) and also changed hosts. Almost immediately my new website stopped showing up on Google. That’s when I called Flying Tigers Media on a recommendation.
Within a few weeks I was back in business, showing up using logical search phrases my potential clients would use for the type of work and service I provide.
Sandy is an Internet/SEO magician who can make you appear on page one of Google. I’m proof.”
It doesn’t matter what you do or make or sell. It’s all just widgets to Google.
Google’s system of indexing your website is based on an algorithm, a formula. A robot or “bot” crawls your website (everyone’s website actually) regularly with this mathematical checklist of things it’s looking for to either bump you up or down in their search listings (indexing) or worse yet, simple ignore, as was Ned’s case.
It’s all just widgets to Google. What ever you make or do or sell we understand how Google sees it and can address it in our proprietary SEO investigative process and fix the problem just like we did for AcesAero.com
Of course, when Flying Tigers Media builds your website all of this is addressed up front in the build-out. Another reason to start with us as your web developer and you won’t need our First Aid SEO services later.
Call us at 334-332-6652 (M-F, 8AM – 5PM Central) or contact us today to set up a meeting to see what we need to do to get your website Google friendly!